Authority Content | SEO| Niche PR | PPC | CWA Europe

Authority Content

We develop customised authority content for your website, blog and off your site to get trustworthy links back to your site. We also project manage special bespoke content campaigns.
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Custom PR/SEO

We know that appearing on prestigious blogs and sites relating to your niche is one of the most valuable methods of online PR. This also has a positive effect on SEO. It is a time consuming but worthwhile process.
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PPC – Google Adwords

Google Adwords management – we set up campaigns based on your cost per acquisition, which will be agreed before we start working together. This way we can make your campaign profitable.
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Self-Publishing For Business People

When I was in advertising sales, I was perpetually concerned about my credibility regarding my products. I wanted to assure my clients that I was an expert, and their trust (and money) were well placed with me and my product.

I didn’t publish my first novel until after I’d left that world, but in retrospect, I could have gained instant credibility with my potential customers if I knew then what I know now about self-publishing.
Fountain Of Knowledge

No doubt you’re a fountain of knowledge about your business. You live and breathe it everyday. Successful business people continually accumulate information which can be actuated into a product or service which earns them their income. When you’re full of such valuable assets, why not share them?

Self-publishing has become insanely popular since the invention of digital reading.

The Freelancer’s Guide to Twitter

Twitter is not meant to be an advertising medium; rather, it’s a medium for conversation and sharing. However, you can still use it to find freelance jobs if you tweet in the right way. Here are some tips from FreelanceSwitch for freelancers looking to capitalize on Twitter.

Self-Promotion Is a No-No
Don’t use Twitter to talk nonstop about yourself and the services you provide. Doing so, according to FreelanceSwitch, is roughly the equivalent of going to a networking even, grabbing a microphone, and shouting, “Hire me!” or, “Come get a business card, now!”

You’d more than likely be considered a nut and shown the door. Use Twitter as a place to connect with new people, and keep in mind that a good ratio is for every 10 tweets you post, nine should be about others, and one about you. Try to keep it professional, according to Media Bistro — in your bio, profile, tweets, and re-tweets.
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PPC Management & Optimal Converting Positions

Many advertisers originally believe that they ideally need to be in the first or second position in Google Adwords to get the results they want. The cost of clicks in the highest positions are substantially more expensive than the lower ones, and in some industries this can mean a difference of a few pounds or euros for each click.

Here’s the thing – many customers click on these top ads automatically. Some do it without even thinking, whereas others at least have the intention to buy. However even after clicking on the first ad, depending on the person, the product or service, this potential customer will often click on a few ads in lower positions.

When they are ready to make a decision, they will choose whichever of these tick all of their boxes. The advertiser they choose will not necessarily be the first one that they clicked on, it could be number 3 or number 4.
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