This package is perfect for medium sized businesses or companies who require intensive PPC management. This may be applicable automatically to certain sectors which are quite competitive, or have events or aspects of the business that change, for example travel packages. PPC management is always about achieving your desired cost per acquisition (CPA) – this is regardless of the size or industry type.
Price from: £450 per month*
*Your clicks are paid directly to the search engines and prices are exclusive of VAT.
Why Choose CWA?
1. We have never added a percentage of your ad investment to our fee. We have always believed that this causes a conflict of interests, as if your agency is doing this, then there can be the temptation to be less worried about how much you spend.
2. We work to achieve your desired cost per acquisition (CPA).
3. We have been doing this since 2007 with companies of different sizes, and across a wide range of industries.
4. We take pride in our work.
5. We are honest about the current state of your website and/or campaign, some may feel too honest!
6. We customise our work to each client’s needs, some like to have a lot of regular contact and others prefer to get on with what they do best whilst letting us do what we do best.
7. We love what we do!
8. We can offer our services in-house in English, Spanish, German and Portuguese.
9. We are creative and enjoy thinking outside the box.
10. We hope to partner you for the long term.
11. We don’t tie you into a contract.
12. Your campaigns are fully transparent.
Some Pieces Of The PPC Management Jigsaw
There are numerous elements to good PPC management, although when many customers have been managing their own campaigns at the beginning, they only realise this when they see they are losing money.
Google makes it easy for anyone to set up their own campaign, but to make the campaign work profitably is a different story. Unless you have the time to really study PPC management and then time on a daily basis to manage the campaign, most likely the campaign is losing money unnecessarily.
- Keyword research & development
- Identifying your USP (Unique Selling Point)
- Competitor analysis
- Historical analysis
- Landing page analysis
- Website optimisation advice
- Google Analytics analysis
- Keyword distribution
- Ad creative development
- Creation of ad groups
- Geographical targeting
- Optimal position targeting
- A/B Testing
- Conversion tracking
- Daily account analysis
- Bid management
- Ad creative analysis
- Ad creative optimisation
- Keyword optimisation
- Quality score optimisation
- Optimal position testing
- ROI analysis
- ROI optimisation
- Campaign reports
- Seasonal campaign optimisation
*Your clicks are paid directly to the search engines and prices are exclusive of VAT.
Thinking Outside The Box
We love to think outside the box. Each campaign we take on is fun for us to analyse and develop. Regardless of the size or type we will work hard to make it financially successful.
The difference between our PPC packages only lies in the intensity of the work required depending on the needs of the client company. As a medium company or a company who through their industry requires intensive management you will find that our Pay Per click optimisation style gives exceptional exposure to all aspects of your products or service offerings. An extensive keyword range will be identified and distributed into logical campaigns to ensure the best ongoing monitoring and increased ROI.
Your campaign will have numerous ad groups for quality score and relevancy purposes and each ad group is supported by a small family of related keywords which ensures that your campaigns will achieve high quality scoring.
This has the two-prong effect of paying less for your clicks as well as your ads and keywords being specifically targeted so they will capture the attention of suitable potential customers.
All of our packages are calculated fairly based on in-depth ongoing work in addition to an initial set-up or re-design of your PPC campaigns.
We have never charged clients a percentage of their advertising spend. As we achieve a higher ROI for clients this results in many of them investing more money on their clicks. However our work remains the same and for this reason we have a policy of a flat monthly fee so as not to penalise our clients.
At all times your campaigns are fully transparent to you as you can login with your own details whenever you wish.