Paid Search

 Pay per Click Advertising is the paid category of Search Engine Marketing.

The PPC ads appear on the top three positions on the left hand part of the page sometimes on Google, and all down the right hand side of the page. They are also called sponsored links on Google or sponsored results on Yahoo.

The concept is simple. Someone types in keywords relating to your business, you show them an ad that appeals to their needs and if they like it they will click on it.

This is when you pay-per-click.

Pay per Click campaigns are ideal to:

1. Increase your companys sales

2. Generate sales leads

3. Drive potential customers to your website

4. Get people to sign up for more information

5. Brand your company

6. Drive traffic to your website

7. Do valuable, inexpensive market research

Structuring a PPC campaign correctly can save a lot of money and increase conversions in a short space of time.

Keyword Development

The foundations of a well structured pay per click advertising campaign is a well researched keyword list.

This keyword development will  take into account your products/services, company and website name for internet branding purposes, which will generate a list of core competitive keywords which will then be expanded upon to include longtail keywords which will be more costeffective, have stronger sales potential and with the right ad text be awarded a high quality score.

The keyword list will lean towards more specific keywords and will incorporatenegative keywords to avoid bad traffic.

Copywriting Ad Text

When we write ad text for your PPC campaign our aim is to make your potential customers feel "Ah that s exactly what I need!"

In a short space we will include the relevant keywords, an offer orunique selling point, and a call to action when suitable.  When copywriting ad text for a client, the Pay Per Click Management Specialists are also aware of not developing ad copy that will attract curiosity clicks.

Structuring Your Campaign

Within a Google Adwords account we can have up to 25 active campaigns.

Many times we don´t need to use anywhere close to this, but the structure of your campaign is extremely important when we are monitoring sales and profit margins.

Let´s say you have 5 different brands that you sell, and each brand givesyou a different profit margin.  Then it is necessary to separateout the keywords, ads and ad groups of Brand A from those of Brand B.

Or if you are promoting 3 different types of services, you will want to track each of them in their own right. 

In a service scenario, we will want to track the percentage of clicks to leads and then further down the line which leads convert into business. 

PPC Starting Budget

We will advise you on a PPC starting budget to allocate for your PPC Campaign, which will reflect the keyword list generated around yourservice or product range.

This is a daily budget which can be changed upon your instruction.

Our ideal approach is to start you off low and gradually increase this budget as we see results and continue the ongoing optimisation work.