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Google Adwords Management Company
Google Adwords Management Company
When looking for a Google Adwords Management Company the first thing to check is whether the company holds the Google Certified Company logo, which is entitled Adwords Qualified Company Google. If this is on the website then to check that it is valid you should click on the logo which should bring you to a Google Advertising Professionals page confirming the qualification.
CWA Europe holds this qualification, which from a client’s perspective means that they have passed the Google exams, manage enough revenue as an agency to qualify and have a team of three in Google European Headquarters in Dublin available on a daily basis.
Set Monthly Fee
CWA Europe charges their clients a set monthly management fee which means that their clients know on a month to month basis what the budget will be. Many agencies charge a percentage of the amount spent on Google. This means that if a company is doing well and they decide to invest more into the pay per click advertising, in turn they have to pay their agency more. CWA Europe believes that the level of work remains the same and therefore it is not necessary to charge extra.
What CWA Europe Promises to Their Clients
• To continually strive to achieve a high ROI for the client
• To minimize the cost per click by heightening the quality score across the campaigns
• Ongoing deep analysis of the client’s industry, advantages and competitors
• Introducing long tail keywords into the campaign whenever possible
• Writing ad text which makes the client stand apart from the competitors
• Keeping the ad text fresh and up to date
• Using Analytics and other data to continuously optimise the campaign performance
• Give advice on landing pages to ensure the conversions can be maximized
• Working with the client as closely as required, or in the style that best suits the client’s daily demands
• Analysis and recommendations for optimal converting positions as the history is built up
• Going the extra mile
• Consultancy fees which are fair and affordable
• Excellent friendly service
• To interpret trends and act upon them quickly
• To offer innovative ideas and the possibility to expand into international markets when required
What is the Google Adwords Management Process
Ongoing Structure
Throughout the working relationship your team will check your campaign at least once a day, if not more. Optimisation work is done based upon data and trends. You will be assigned a main Account Executive as well as an Assistant Account Executive. This means that predominantly you will deal with your main Account Executive but during times of holiday or illness the Assistant will be available to you and taking care of the account.
Set up or Take Over of the Campaigns
At the beginning of the process the Account Executive and Assistant will assess the client information, analysing your competitors and conducting in-depth keyword research. In the case of an account take over, as there is so much valuable history available the team will investigate in depth and from different angles the past performance of the campaigns.
Your Account Executive will ask for your time to discuss in detail all relevant information, past experiences and absorb your intimate knowledge of your business. CWA Europe work as a team so there are often interesting brainstorming sessions regarding new and existing clients.
In choosing an Account Executive for a new client a match is made which takes into account an affinity and experience for the client’s industry. This way each client gets the Account Executive who is most passionate about their type of business.
The keyword research is exhaustive and includes negative keywords to prevent wasteful clicks. When this list is finalised these keywords are grouped logically to control budget into core competitive keywords and long tail keywords. Ad groups are created only using a very small amount of keywords which means the ads that will be shown should mirror your client’s thought and search process.
The creation of ad texts is done specifically around these small ad groups will have this mirror effect as well as improving Google quality score over time. Ad creatives are highly specific, designed to stand out from your competitors and focus on your competitive advantages.
Your existing landing pages are analysed and recommendations given for any changes which are believed necessary. All keywords and ads are as deep-linked as your website allows and at times it is better to create some new pages for this purpose.
Budget is agreed based on a combination of client budget availability and keyword costs. At the beginning of building campaign history advice is given to err on the lower side of the budget as this is when the clicks cost most in general. After 1-2 weeks when the campaign is performing well this is a good time to increase the budget as now it has also built some history.
CWA Europe carry out all aspects of the PPC process with full transparency to the client. Any jargon which the client does not understand will be explained and also CWA Europe will help the client understand the logical process behind the keywords, ad texts, ad groups etc.
CWA Europe holds this qualification, which from a client’s perspective means that they have passed the Google exams, manage enough revenue as an agency to qualify and have a team of three in Google European Headquarters in Dublin available on a daily basis.
Set Monthly Fee
CWA Europe charges their clients a set monthly management fee which means that their clients know on a month to month basis what the budget will be. Many agencies charge a percentage of the amount spent on Google. This means that if a company is doing well and they decide to invest more into the pay per click advertising, in turn they have to pay their agency more. CWA Europe believes that the level of work remains the same and therefore it is not necessary to charge extra.
What CWA Europe Promises to Their Clients
• To continually strive to achieve a high ROI for the client
• To minimize the cost per click by heightening the quality score across the campaigns
• Ongoing deep analysis of the client’s industry, advantages and competitors
• Introducing long tail keywords into the campaign whenever possible
• Writing ad text which makes the client stand apart from the competitors
• Keeping the ad text fresh and up to date
• Using Analytics and other data to continuously optimise the campaign performance
• Give advice on landing pages to ensure the conversions can be maximized
• Working with the client as closely as required, or in the style that best suits the client’s daily demands
• Analysis and recommendations for optimal converting positions as the history is built up
• Going the extra mile
• Consultancy fees which are fair and affordable
• Excellent friendly service
• To interpret trends and act upon them quickly
• To offer innovative ideas and the possibility to expand into international markets when required
What is the Google Adwords Management Process
Ongoing Structure
Throughout the working relationship your team will check your campaign at least once a day, if not more. Optimisation work is done based upon data and trends. You will be assigned a main Account Executive as well as an Assistant Account Executive. This means that predominantly you will deal with your main Account Executive but during times of holiday or illness the Assistant will be available to you and taking care of the account.
Set up or Take Over of the Campaigns
At the beginning of the process the Account Executive and Assistant will assess the client information, analysing your competitors and conducting in-depth keyword research. In the case of an account take over, as there is so much valuable history available the team will investigate in depth and from different angles the past performance of the campaigns.
Your Account Executive will ask for your time to discuss in detail all relevant information, past experiences and absorb your intimate knowledge of your business. CWA Europe work as a team so there are often interesting brainstorming sessions regarding new and existing clients.
In choosing an Account Executive for a new client a match is made which takes into account an affinity and experience for the client’s industry. This way each client gets the Account Executive who is most passionate about their type of business.
The keyword research is exhaustive and includes negative keywords to prevent wasteful clicks. When this list is finalised these keywords are grouped logically to control budget into core competitive keywords and long tail keywords. Ad groups are created only using a very small amount of keywords which means the ads that will be shown should mirror your client’s thought and search process.
The creation of ad texts is done specifically around these small ad groups will have this mirror effect as well as improving Google quality score over time. Ad creatives are highly specific, designed to stand out from your competitors and focus on your competitive advantages.
Your existing landing pages are analysed and recommendations given for any changes which are believed necessary. All keywords and ads are as deep-linked as your website allows and at times it is better to create some new pages for this purpose.
Budget is agreed based on a combination of client budget availability and keyword costs. At the beginning of building campaign history advice is given to err on the lower side of the budget as this is when the clicks cost most in general. After 1-2 weeks when the campaign is performing well this is a good time to increase the budget as now it has also built some history.
CWA Europe carry out all aspects of the PPC process with full transparency to the client. Any jargon which the client does not understand will be explained and also CWA Europe will help the client understand the logical process behind the keywords, ad texts, ad groups etc.
