People use Google SEO Companies as a search term but in actual fact there is no such type of company. There is no Google qualification for SEO. However it is a very popular search term and that is the foundations of a good SEO campaign. The mindset of the people searching is more than likely that they wish to find a company who can get great results for them on Google with it being the biggest and most important search engine for the moment.
The subject of SEO is highly documented on the web and contains plenty of good information but also plenty of mis-information. This leads to it being more difficult to understand for some business owners who let’s face it are busy running their business!
SEO is actually quite simple – it is about creating an authority website in your niche. The site needs to be technically healthy and be an ongoing project of developing the ultimate expertise and trust in your niche.
It may suit you better not to alter your website too much, and although it is good to keep it fresh and up to date, a blog is a wonderful tool where plenty of great, unique expert information can be put.
Think Like A Search Engine
To understand SEO the first step is to think like a search engine. Search engines are continually refining their processes in order to give their customers a better experience. This means that SEO which has been done to try to fool the search engines will sooner or later be no use. For example Google’s evaluation of links has become stricter and will continue to do so.
Some of the algorithm updates have caused plenty of chaos, however the principle that has stood throughout all of them is that content is king.
Google and all other search engines are aiming to serve up the best content to their customers. If your website and blog shines in this way, it will get high rankings, assuming all other best practices are in place.
It’s Annoying To Get Rubbish Search Results
Think about times when you have searched for something and some of the results were not what you were looking for – then you were not as satisfied a search engine customer as you could have been. Well you were possibly even irritated. It can be annoying to get rubbish results, or repetitive results.
As a search engine customer you want to find a selection of the most highly relevant websites on your first search without trawling down lots of pages. This is what the search engines want to deliver also.
From an SEO point of view this means that websites should deliver to both search engines customers’ expectations and also to the technical necessities of the search engines. To achieve this requires good old fashioned hard work, technical knowledge and creativity. For websites who wish to achieve important Google SEO rankings a combination of specialist, excellent content on their website and evidence of other good websites giving votes of confidence (links) is what works over time. Social signals are hugely important, some would say maybe even more so than links. Additionally so is Google Authorship – this is when you see the little pictures of people (their mugshots) by an article that they have written.
Google has no way to check out your shop/website except for the technical messages you give to it, other reputable websites feeling it is important enough to link to it, social signals and Google Authorship (which claims ownership of the content).
Before the internet if someone was to recommend a business they would have physically met the people involved and seen the office or shop. Google and the search engines have to evaluate your business on the votes of others from their websites.
Think Of SEO Like A TV Series
Another way to look at Google SEO is like a new TV series. See your website as a TV Series that you will release and wish it to be popular. Naturally you will make sure that the production is as good as possible and that you have a cast of talented actors. This is like the onsite optimisation.
Plan your website like a new TV series, you have the big plot and the sub plots. You will want the information to be expert and ideally have something different to offer, but ideas also for future episodes. This means at the beginning of the website you must have all your products/services/keywords covered and plenty of information for a good customer experience. Yet you should have areas of expertise that you can drill down into and expand out into really specific specialist pages.
You know the kind of buzz that has been created by some new TV Series, so if a buzz can be created by your website to some extent on the internet some of the most important SEO work is in place for good Google SEO rankings. If this work is done especially well links will come naturally over time, however building links is one of the most important parts of SEO and a creative, clever link building campaign should go hand in hand with the onsite optimisation. A good Google SEO company will work like this.