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Strategic SEO Link Building | Link Building Services

Home > SEO Expert Services | UK SEO | International SEO > Strategic SEO Link Building | Link Building Services

SEO Link Building

As far as the search engines are concerned links are a sign of your website`s popularity.  Strategic SEO Link Building will generate the kind of strong incoming links you need; it is a fine balance between quality and quantity.

So naturally it becomes important to Google and the other search engines what kind of company you are keeping, from a link perspective.  You need to consider quality not quantity, and remember to keep
good link company.

The
incoming links that link to your website are judged by their relevance.   They will ideally be based on keyword connections between your website and the incoming links website.  It is best to generate these links gradually ensuring that the quality is high, and that the website linking to yours is stable.  These incoming links should only be one-way links as if you reciprocate it diminishes the importance of the link.

Ways to Get Regular Incoming Links


Whatever your business is, you need to make the best of your area of expertise.  Over time building out specialised information on your website which is of real value to potential visitors is one of the steadiest and genuine ways to attract incoming links.

If you don`t already have a blog, create one so that there is the opportunity for one way links and additionally the search engines reward sites with good blogs so there is a knock-on effect.  You can also post on other relevant blogs.  The creative side of
link building requires a lot of lateral thinking.

Niche articles can be written and posted to a vast range of
article posting sites, where they will create incoming links which will also be archived.  There are a huge variety of article sites with varying rules for what you can submit as an article which builds the incoming link.  Some of them are flexible about the content in so far as it can be marketing orientated whereas others expect a minimum of 500 words written in an informative, non-marketing fashion.  The potential incoming link in this scenario is part of the author biography section.  This practice is effective but time consuming.

Before choosing the angle for an article that you wish to post to create incoming links, it is best to creatively choose a topic which not only can you write 500 words plus of informative copy but that by changing the beginning you can also convert this into a public relations article.  A public relations article needs to be in the style of an announcement of something, be it a product launch, an offer of some sort or a policy change in accordance with the state of the economy.

Social media bookmarks create strong incoming links but the trick here is to make sure you have a variety of bookmarks not just for your business.  If you are serious about doing this over time it is also better to have these bookmarks done by a variety of people so that it will not cause any issues with the sites, or at least for it to appear like a variety of people!


Incoming one-way links should be not just quality but they need to come in with some frequency.  In other words it`s better to build these links over time as this gives the right message to the search engines, that they are genuine one-way links Google and most search engines values a site where the link growth remains constant and steady.  This is because this comes across as a natural process and therefore they appear like genuine links from people who like your site.  If a ridiculous amount of links appear in a short period of time this can cause the site problems with the search engines.


The
anchor text of incoming links will be looked at by the search engines so it is important that this is varied, to avoid any issues.  Google recommends that the anchor text of incoming links should contain a variety of different key phrases which can be related.  

Keep your sources of
link incoming traffic diverse again for the links to seem natural and make sure they are regularly done as part of your seo link building strategy.